I can never figure out why restaurants and entertainment venues when advertising in newspapers 1) have an incomplete address so most of us have no idea where they are and 2) do not at least display an e-mail address. Like just what century are they in? No wonder they are struggling. Is it any wonder?
They are still reliant on the telephone, which has been around for about 120 years, but ignore the Internet (e-mail) which is ten-times as useful as a means of communicating and setting out their stall. It is even FREE of charge.
With an e-mail they can send their menu to clients prior to arrival. They can send pictures of entertainers and what nights they are on. Show pictures of their restaurant, staff and environs. Give directions. They can - at their leisure reply to e-mail customer enquiries.
They can have a 'Friends of ................ Restaurant'. As part of their customer service they can collect clients e-mail addresses and put them on a mailing list. Hundreds or more customers can receive regular mailshots advising them of changed menus, special offers; entertainers, etc.
Will it be the next century before they cotton on to the last century?
* Other businesses too




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